BEGINNING TODAY, MSNBC.COM TO BECOME MS.NOW; REMAINS A HUB FOR PREMIUM OP-EDS AND NOW A NEW HOME FOR ORIGINAL REPORTING
(New York, NY – Nov. 17, 2025) – As MSNBC transitions to MS NOW, the news brand is continuing its push in nonlinear spaces with continued growth and investment across publishing, digital, social, audio, and video platforms.
Today, msnbc.com will become ms.now, and will continue to be a go-to destination for thought-provoking op-eds and timely think pieces from the organization’s roster of columnists, bloggers, and contributors on the stories that are driving politics and culture every day.
Plus, as MS NOW continues to build out an independent and modern newsroom, ms.now will also become a digital home to new and exclusive original reporting from the newsroom’s team of award-winning reporters.
MS NOW – My Source for News, Opinion, and the World – defines the news organization’s mission: To cover breaking news as it happens, provide best-in-class opinion journalism rooted in fact, and report on unfolding events around the world. A mission that extends across all of the news organization’s platforms.
#1 POLITICAL NEWS SITE; POWERHOUSE NEWS BRAND ACROSS DIGITAL, SOCIAL, AND AUDIO PLATFORMS
With an expansive reach that extends far beyond cable, MS NOW is already the #1 political news site, with readers spending more time on the site than any other in the competitive set, based on total minutes – a ranking the site has held for 54 consecutive months. MS NOW is also the #1 political news site among unique visitors, according to Comscore.
In addition to being a go-to online destination for political news, opinion, and analysis online, MS NOW is one of the most influential news organizations on platforms like TikTok and YouTube, is home to dozens of hit and award-winning podcasts, as well as a growing catalogue of must-read newsletters.
Year to date (through Nov. 10, 2025), the brand has a combined 7.1 billion views on TikTok and YouTube. MS NOW is neck-and-neck with Fox News on the platforms and has more views on YouTube than ABC News, CBS News, and NBC News combined.
The brand also has more than 118 million total downloads year to date across its portfolio of 18 original podcasts and 22 showcasts.
DESTINATION FOR THOUGHT-PROVOKING OP-EDS AND ANALYSIS PIECES FROM TOP LAWMAKERS AND LEADING EXPERTS
Already a destination for think pieces and op-eds from its roster of opinion writers and outside contributors, the site has published 1,500 opinion articles by key lawmakers, experts, and on-air anchors and hosts so far this year – including former GA House Minority Leader Stacey Abrams, Sen. Dick Durbin, Rep. Eric Swalwell, Rep. Katherine Clark, Sen. Ruben Gallego, Rep. Ro Khanna, Sen. Sheldon Whitehouse, and Rep. Nydia Velázquez.
Experts, lawmakers, and leaders have come to MS NOW to write about the most pressing and significant political and cultural news of the day. These topics have ranged from the ICE raids in American cities, AI’s impact on culture, gambling in professional sports, the memeifcaiton of mass violence, musicians’ response to the Trump Administration, major film criticism and analysis, and more. MS NOW publishes daily content examining breaking stories from Washington and critical news from around the world.
NEW DIGITAL HUB FOR ORIGINAL REPORTING AS ORGANIZATION BUILDS A MODERN, INDEPENDENT NEWSGATHERING DIVISION
As the organization continues to build its independent newsgathering operation, ms.now will now also become a digital hub for original, investigative, and enterprise reporting. The network has already broken headline-grabbing news, including back-to-back exclusive reports on Border Czar Tom Homan and the indictments of Amb. John Bolton, New York Attorney General Letitia James, and former FBI Director James Comey, news-making scoops on the Trump White House, including a drug pricing deal with the administration and plans to give $10k bonuses to some TSA agents who worked unpaid during the government shutdown, a scoop on Rep. Eric Swalwell running for governor of California, deep-dives from Brandy Zadrozny on RFK Jr. and Cheryl Hines, a behind-the-scenes look from Ali Vitali on the negotiations that led to the government shutdown deal, Jacob Soboroff’s on-the-ground reporting on ICE protests in Chicago, and more.
MS NOW has brought on two new and critical roles for its newsgathering and digital operation – Rachel Van Dongen as managing editor and Zack Stanton as deputy managing editor – two Washington mainstays that underscore the network’s mission of bringing best-in-class reporting to its audience.
AWARD-WINNING, CHART-TOPPING AUDIO PORTFOLIO INCLUDES ORIGINAL PODCASTS AND SHOWCASTS
MS NOW’s audio portfolio includes #1 chart-topping podcasts such as “Rachel Maddow Presents: Ultra,” which received a 2025 Edward R. Murrow Award, and the recently launched “The Best People with Nicolle Wallace,” which debuted at #1 on the Apple Charts, where it remained for more than three weeks.
MS NOW’s additional original podcasts include: “Rachel Maddow Presents: Bag Man,” “Why Is This Happening? With Chris Hayes,” “Your Business,” “Been There. Built That,” “Into America,” “American Radical,” which received a 2025 Edward R. Murrow Award, “Main Justice,” “Rachel Maddow Presents: Déjà News,” “Velshi Banned Book Club,” “How to Win 2024,” and “The Blueprint with Jen Psaki.”
In addition, many of MS NOW’s linear programs are available as audio showcasts, bringing the daily programs’ breaking news and analysis to podcast listeners.
REACHES NEW AUDIENCES ON YOUTUBE THROUGH LIVE SERIES, EXPLAINERS, AND VIDEO PODCASTS
The MS NOW brand reach extends far beyond cable, with a presence across publishing, social, audio, and newsletters.
MS NOW, the #1 news network on YouTube in 2024, continues to grow its presence on the platform with original series. Stephanie Ruhle and Ali Velshi recently launched “It’s Happening with Velshi & Ruhle,” a live series airing weekly on Wednesdays at 3 p.m. ET. Viewers can tune in live and ask the hosts real-time questions on the economy and finance. The series follows senior legal reporter Lisa Rubin’s “Can They Do That?” covering the legality of decisions made by the Trump administration.
Chris Hayes and Nicolle Wallace have also brought their hit podcasts, “Why Is This Happening?” and “The Best People,” to YouTube, where they continue to reach new audiences in a video format.
MUST-READ NEWSLETTERS FEATURE KEY ANALYSIS AND EXCLUSIVE INSIGHT
MS NOW is also home to a growing catalogue of must-subscribe newsletters, including the just-launched The Tea, Spilled by Morning Joe, featuring signature takes from Joe Scarbourgh and exclusive access to the Morning Joe family, and The Blueprint with Jen Psaki, chronicling the key players and strategic movements shaping the future of the Democratic Party.
MS NOW has a stable of established newsletters, including MS NOW Daily, must-read reporting and analysis from MS NOW’s roster of journalists, analysts, and hosts, Know Your Value, Mika Brzezinski’s women’s empowerment vertical, The Rachel Maddow Show, a space to get the latest from Rachel and the MaddowBlog, Project 47, for the latest on President Trump’s agenda, and Deadline: Legal, for Jordan Rubin’s breakdown on key legal developments each week.
Madeleine Haeringer is the SVP of digital, audio, and longform; Meredith Bennett-Smith is the senior executive editor of digital; Aisha Turner is the executive producer of audio; and Brad Gold is the executive producer of content strategy and development.
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