ENGLEWOOD CLIFFS, NJ – January 12, 2026 – Sally Shin has been named Executive Vice President of Growth and Partnerships for CNBC. In this new role, Shin will be responsible for accelerating the brand’s growth across emerging media platforms and strengthening new and existing partnerships. She will drive strategic expansion through data-driven audience development, revenue diversification, and high-impact partnerships. Shin will report to KC Sullivan, President of CNBC, and starts on January 13.
“Sally’s unique experience as an editorial leader, investor and advisor to new media companies make her a perfect fit for this role,” said KC Sullivan, President of CNBC. “She has a deep understanding of what differentiates the CNBC brand, and she has the unique ability to help define and execute on our growth strategy, positioning CNBC at the forefront of the evolving media landscape.”
Shin brings deep experience across media, technology, artificial intelligence and strategic growth. Most recently, she served as a Venture Partner at Comcast Ventures, advising startups in the media and tech sectors. Prior to that, she was Chief Strategy Officer at UnitedMasters, where she led business development, partnerships, and corporate development initiatives. She was also the co-founder of Raive, an artificial intelligence company focused on multimedia foundation models.
Earlier in her career, Shin spent several years in journalism and production. At CNBC, she served as San Francisco Bureau Chief and helped launch the network’s first tech-focused program, Squawk Alley. She later became Executive Editor at NBC News, overseeing business, tech, and media coverage across broadcast, digital, streaming, and podcasts.
“It’s an honor to be returning to CNBC in this newly created role,” said Shin. “Having spent the last decade working with companies navigating the collision of media, technology, and AI, I’ve learned that the teams that win don’t just adapt to change, they define it. CNBC’s brand, audience, and trust set it apart in the media landscape. I’m excited to work with our partners and teams to expand how the brand shows up across platforms, unlocking new growth opportunities while staying true to what makes CNBC distinctive.”
Beyond her professional roles, Shin is a Young Global Leader for the World Economic Forum and has advised innovative companies such as the prediction market platform Kalshi and served as a scout for Kleiner Perkins. Shin holds a B.A. in Journalism and Economics from NYU and an MBA from Columbia Business School.
About CNBC:
CNBC, First in Business Worldwide, is the recognized global leader in business and financial news. With headquarters in New Jersey, London, and Singapore, CNBC covers financial markets in real-time, offering breaking news, exclusive interviews, stocks and trading analysis, and in-depth reports on factors driving the economy. CNBC’s mission is to help business leaders, the financial community and anyone with assets to invest or protect, make informed money decisions and get ahead.
CNBC’s vast portfolio includes the TV channel, available in over 366 million households, hotels and office buildings across 154 countries; CNBC.com, the online destination for the latest financial news and information; CNBC PRO, the network’s premium subscription service with first access to markets and influential voices, as well as the CNBC app, podcasts, newsletters, live events, and social media and digital video platforms.
CNBC is a VERSANT brand. For more information, visit www.cnbc.com.
For more information contact:
Lauren Skowronski
CNBC
m: 347-749-4269
